Goodwins theory is based around eight different points
when analysing a music video. I am going to use When the Sun Goes Down by the Arctic Monkeys (https://www.youtube.com/watch?v=EqkBRVukQmE)
Links between lyrics and visualsOn screen actions which where the lyrics match them.
 |
| "And I've seen him with girls of the night.." |
Links between music and visuals
Complimentary, contradicting or amplifying.
 |
| Each time the guitar strums at the start, the video cuts to another shot |
Multiple close ups
To put emphasis on the main people in the video and
emotions.
Voyeurism
Voyeurism is the act of watching people with/without
their knowledge. Its usually shown in music videos with intimate behaviour,
undressing or sexual activity.
 |
| Intimate behaviour |
Demand of the record label
Representation of the artist. Who the record label
wants the video to appeal to.
 |
| The band briefly appears in the video. They are seen putting things in a car and could just be normal people, making them easier to relate to. |
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