Goodwins theory is based around eight different points
when analysing a music video.
Links between lyrics and visuals
On screen actions which where the lyrics match
them.
Links between music and visuals
Complimentary, contradicting or amplifying.
Genre characteristics
Is it typical and conventional of the genre or
contradictory.
Intertextuality reference
References to other media texts or forms.
Multiple close ups
To put emphasis on the main people in the video and
emotions.
Voyeurism
Voyeurism is the act of watching people with/without
their knowledge. Its usually shown in music videos with intimate behaviour,
undressing or sexual activity.
Demand of the record label
Representation of the artist. Who the record label
wants the video to appeal to.
Performance based, narrative based or concept based
music videos
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